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4 Ways to Win Snippet Space in Search
Let’s talk about snippets. Aside being a fun word to say aloud, snippets are the preview text provided in the Search Engine Results Page (SERP). Typically, a snippet is constructed with title, url and...
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Protect Your SEO During Site Move
Moving is a stressful process. Whether you’re moving to a new house or moving your old website to a new one, there are a handful of things you’ll want to do to protect your most valuable assets. And...
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5 Off-Page SEO Tactics
We all know about the importance of keywords in online content – you need people to find your content! (people need to know that the page they’re clicking on addresses their needs!) There’s no doubt,...
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Google Knowledge Graph and Marketing: Oil and Water or Match-Made in Heaven?
Google is known for connecting people to information. However, since May of 2012, Google has made a push to connect people to more than just information, but rather, knowledge. Introducing Google’s...
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New Ruler in Search Engine Optimization
The search engine optimization (SEO) game is always changing. Search engines are finding better ways to evaluate rankings in search results. Analytics firm Searchmetrics recently released a study...
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Keyword Strategy 101
Before you can even begin to plan the rest of your SEO strategy, you have to start with your keywords. These are the roots of your strategy and they should pop up in your social, website, and...
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Are Voice-Based Searches the Future of SEO?
When Siri debuted at the 2011 Apple Keynote event she changed the way we interact with our personal devices forever. Mobile phones are no longer exclusively used for calling, texting, and internet...
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4 Social Search Engines You Need to Know About
Social search engines take your personal social network into consideration each time you perform a search. This brings businesses recommended by friends, family and colleagues in your network to the...
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5 Tips to Prep for Google’s Mobile Search Algorithm Update
Get ready, Google is making another algorithm change, and this one is focusing on mobile search. For the past few years Google has been making changes to their search algorithm to create not just the...
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How To Survive “Mobilegeddon”
Google announced back in February that they would be changing their algorithm yet again. This time the focus was directed toward improving search results for mobile users by displaying results of...
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Back to Basics: SEO
In this installment of Back to Basics we’ll get into everyone’s favorite topic, Search Engine Optimization. Search Engine Optimization (SEO) is the process of increasing your ranking on search engine...
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5 Tips to Boost SEO Using Social Media
Hopefully you know that SEO and social media are two intertwined strategies. Google makes changes to its search algorithm around 500-600 times a year. Most recently Google made a change that some are...
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How to Fix Your SEO Ranking in 2016
Having trouble getting traction in Google’s SERPs for 2016? It could be that SEO practices of the past are coming back to hurt your current rankings. Old, outdated SEO tricks not only don’t work, but...
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Valuable Content: SEO is More Than Keywords
High-ranking organic search results are highly sought after, and for good reason. As you probably know, black-hat keyword stuffing tactics are a thing of the past. Be Helpful When determining page...
View ArticleHow to Write an Effective Meta Description
A web page’s meta description is a bit like the back cover of a book or DVD – it’s something you skim through before you decide to purchase. In the case of your web page, it’s the short (no longer than...
View ArticleSEO: It’s More Than Just Keywords
In some ways, 2010 was awesome when it came to SEO and keywords Sprinkle a couple dozen keywords in a 500-word blog post and you could almost sit back and watch visitors roll in to your website. (Let...
View ArticleContent: Quality vs. Quantity
So, as we mentioned in our recent post on how search engine optimization is more than just keywords, you know that you need to provide a lot of great content to your prospects, content that’s fun to...
View Article5 Tips for Optimizing Blog Posts Using Keywords
The three best ways to rank highly on a Google search are by using keywords, research, and your wallet. It’s hard to generate traffic when you first start putting your company or ideas out there with...
View ArticleThe Key to Lead Generation: Landing Pages
You spend a considerable amount of time and money on marketing to attract people to your website. You can have millions of highly targeted, wonderful prospects come to your site each day, but their...
View ArticleBoosting Flat Traffic
You started using lead generation strategies such as content creation, keyword optimization, and so on and traffic just exploded. New leads. Great prospects. Many sales. Happy dancing all around....
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